Benny Adams is the pioneer of a music style he calls Hard Pop – a combination of Pop, Hip Hop & Rock. He has spent a few years perfecting his art, and with a few albums under his belt, he has made a name for himself on Montreal’s local, up & coming music scene. He has played a number of shows and is now looking at taking part in the world’s largest battle of the bands event – the Emergenza International Music Festival. With a variety of musical influences and a cultural background that reaches all the way to Morocco, Benny Adams presents an amalgamation of music stemming from the king of pop to the king of rock.

Benny Adams has over 1,500 ‘likes’ on his artist Facebook page and he makes sure to keep his fans updated and involved. A number of videos appear on his page, which he seems to maintain regularly. The videos all have an impressive number of views, a pretty telling sign that his fans enjoy seeing him in a live setting. Making good use of this music/artist promotional tool, Benny Adams is set to make a lasting impression on the emerging artist scene. This bodes well for an artist looking to take part in a competitive music festival.

Whenever a musician claims to embody a number of genres in their music, I try to identify elements of each… in the case of Benny Adams, the electronic beats are present in every song, they make up a strong back beat, effectively taking place of a rhythm section. His lyrics and songwriting is where I see the Rock genre come through, especially in My One and Only. His voice and thematically, the pop comes through. The music is very relevant to today’s listener and is undoubtedly intergral in his success thus far. Benny Adams has a meldic voice, which accompanied by the various synths and beats makes music that is easy to listen to and sticks with you.