What do these people have in common? Well for starters they all are (and were, R.I.P., MJ) the best entertainers on the planet. Rock stars, pop stars and megastars don't just go and play anywhere. They choose where to play because they are fussy. The O2 arena in London is the world's most famous live indoor venue. It was built on the old millenium dome premises using the same structure. Hundreds of millions of pounds were spent to make this the best sounding experience any human being can have in an indoor concert. Some reports say 800 million pounds were spent. This is the place where our very own Saint Petersburg's winner played. In fact, she's played in many cool venues. How about the formula 1 party at Silverstone? That's cool isn't it? That is uber cool!
Well, it all started a couple of years ago when Shokolady (Real name Alla, for friends like us) took part in the very first edition of the Emergenza festival in Russia. Stepping on stage with her own pop/rock/dance band we could tell she had talent. You know the sort of talent that just hit you in the balls when you see it?? well, that was it. We were stunned. It started when our colleague called us up and told us about her band. The real surprise was that this very determined lady got to the final and then won and went to the national final where she just lost with a minimum margin. Second......what a disappointment! Wait, she was not to stay home and cry about it. She rolled up her sleeves and asked if she could play guest slots in Europe. We duly obliged. We sent her everywhere from London to Berlin. It was in London that she was spotted.......the rest as they say, is history. She has now been signed to a dance label, she gets combined hits on youtube in the millions and she released a single that hit top 20 in the German dance charts!!!!
.....after only 2 weeks of release! Well, the previous single (about a year ago) did make it in the top 40 uk dance charts above people like David Guetta, Black eyed Peas and others but this one is about to go through the roof. Now, that's a score. It shows that determination takes you anywhere you want........and a good dose of talent of course. Without that you cannot do a single thing. So we say congratulations Shockolady and we are very proud of you!!!! You are the hardest working singer we've ever met and the most level headed person in the music scene today!.......I forgot, thank you for giving us your song for the Emergenza Compilation. It was a real honour to share you with all the other talent we found. We can now say to bands that if you work hard you get somewhere. Good luck with your ever increasing career.
We love you Alla!!!
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2013February