Anyone who knows anything about production in this century knows that today the difference between recording a voice or a guitar in one''s living room or in a $5,000-Per day studio is not as significant as it was last century. Anyone who today would open a recording studio with the sole purpose of recording would in fact be in for some bad business. From a technical perspective, recording is no longer the core of a production because of time and budget requirements as well as its weight on the quality and eventual success. We don''t want to say that the recording studio is extinct. However, a studio that is limited to recording sounds is putting its well-being and everything else in jeopardy. Whoever manages a recording studio today must in fact look in many other directions: production, promotion, management, distribution and strategic agreements with music-related sites, media and music ''opinion leaders''. You need flexibility, intelligence, a good strategic marketing background and a long list of reputable contacts that can guarantee the continuous flow of relations and help support the daily activities as well as eventual success of the studio and any of its undertakings. Between Europe and North America there are some places that seem to be in perfect harmony with this new reality and are currently reaping the fruits. In particular, the RoasthingHouse in Malmö seems to personify what a production in 2005 needs to look like. One of the most sophisticated studios in the world from a technical perspective, it is surrounded by an array of activities easily able to guarantee the flawless course of the system. Production house, label, distribution, postproduction, artist management, consulting and management. All under one roof. The studio has made strategic agreements to commercialize the best artists in Germany, Switzerland, Austria and France, as well as Scandinavia and all over the world. One such example is the agreement with Track1, which will extend the studio''s reach from Western California to Eastern Europe. In other words, remove all geographic confines in order the break through across the world in a modern way, and conquer the local markets. The studio''s roster seems the music collection of a high-class connoisseur: bands like Pain of Salvation or Clark and producers such as Anders „Theo“ Theander are each able to explain the reasons why the venture has been so successful. Once again at the heart of the success, as always is the music, it can be explained in very simple words: choose the talent and the quality of music. On the top of this, Roastinghouse studios will be also awarding the Emergenza winning band with 6-week professional production, all expenses paid. Let Theo talk about this: “Roastinghouse Productions AB are proud to be a part of Emergenza European and North American Live Festival as an main sponsor. - This is one of the greatest events for unsigned and upcoming bands to take part of. Emergenza doesn''t only provide live concerts, they provide a “how it works and what it takes” with their initiative and know how with this festival. I''m confident that the winning band will be a band that is ready for the big market and I''m looking forward to work with them on their album. Emergenza is also a perfect forum for independent companies and A&R''s to be able to check out so many bands at one place.” Finally, he would like to share the following advice with young musicians: “If you are involved in music, in one way or other, there is always a chance to achieve great success. To be successful you have to dedicate all your time and efforts to reach your goals; it''s a commitment to the music. Many people think the music industry is a glamorous and easy money making business. But I think it''s unique, it''s not only an industry, it''s an art form and a way of living.” Need we say more?