The support of media is an essential tool in marketing music. For this reason, it is essential that an artist has a presentation package ready, that is basically a demo and a press kit. Here you may find listed the 10 rules (or ingredients) of a good press kit. 1 - CONTACT INFORMATION has to be clearly visible on EVERY PART of the kit. Be sure that the band’s logo is place on the front cover. The promotional material must be neatly written and laid out. 2 – COVER LETTER: when you send your press kit to a specific persons, never forget a specific introductory letter. 3 – BREVITY is the rule! Each section of the press kit should not be more than 1 page long. 4 - BIO/FACT SHEET: Point out key info on the musician(s): name, genre, brief statement, background of the band, background of each member, accomplishments, current projects. Make your bio informative and stimulating, and remember who you are writing for. Music professionals are very busy persons, and may deal with dozens of press kits like yours every week. Make them want to listen to your music! 5 – PRESS CUTS: reviews of records and concerts. Be sure to collect as many of them as possible, but do not exaggerate filling your press kit with dozens of them. 6 – ‘WHAT PEOPLE SAY ABOUT US’: quote sheets written by professionals. (producers, bookers, other respected musicians), with positive comments about your music. 7 – CD INSERT with song titles (and lyrics - optional), copyright info, credits. 8 – OFFICIAL PUBLICITY PHOTO: like the cover of your CD, your official publicity photo is one of the most effective part of the press kit, because sets your visual image, and the impact on your ‘future’ fans. Remember that your photo must look good when reduced for printing on the media. It is usually black&white, glossy. 9 – OTHER PHOTOS: insert in the press kit a selection of studio shots, location shots and venue shots. Make sure the photographer you choose has experience in the music field. 10 – Be sure that your press kits reflects an image that is appropriate for your music.