The Press Play Lifestyle Group is here and ready to bring you something you have never heard before. This young and focused group consists of five undiscovered talents, two vocalists; Just. and JmorE, and three emcees; Brelynd, Kflo, and C.jay. Although it seems they have come up overnight, their hard work and dedication is the reason for their success thus far. Writing, producing and recording inside home studios, pushing their material into local radio stations and venues, and exhausting all resources and networks were necessary steps to take the group to the next level. All of the persistency paid off and has led the group to many opportunities such as; a radio interview with world renown DJ Carl Allen on CKLN 88.1 fm, performing at larger well known venues; Durham College (Kardinal Offishal, Sum 41, Hedley, July Black) Le Skratch (Junior Reid, Collie Budds, Juelz Santana, 112) and Revival Bar (Black Eyed Peas, Justin Timberlake, Nelly Furtado). From forming the group and headlining their own independent events, to opening for Rich Boy (Throw Some D’s) and Canada’s own Choclair (Let’s Ride) to the Ray J mini Tour, in less than a year, they have considered the amount of success a great starting point in their careers but strive for much more. While accomplishing a lot outside of the studio, it all comes back to the music. Together they create an original style they describe as ‘feel good music’ that appeals to both mature and growing audiences. With musical influences ranging from R&B and Soul to Hip Hop and Rock, they are not afraid to express themselves and break boundaries in a highly commercialized music industry. Just states, “Our main goal with our music is to create something positive and consistent, without sacrificing our morals.” Currently recording the final songs for their self-titled debut album, The Press Play Lifestyle Group, you can expect to hear an emotionally engaging album that reaches out to all audiences. “It’s more than just music…it’s a lifestyle.” -The Press Play lifestyle Group
tristan kirk 24 huhtikuuta 2008 12.17
